A Case Study Of Access Bank App With A New Feature
Designed by Side Hustle Product Design Team 3
- Ekom Efaiwa Fidelis
- Hyacinth Onyekwuo
- Charles Dara
- Samson Olasore
- Alice Awobite
- Opeyemi Blessing Oyawale
- Adegoke Boluwatife
- Onome Dorcas
- Christian Chibuikem
- Precious Amarachi Ibe
ABOUT ACCESS BANK
Access Bank, a wholly owned subsidiary of Access Holdings Plc (“Access Corporation”), is a leading full-service commercial bank operating through a network of more than 700 branches and service outlets, spanning 3 continents, 17 countries and 45 million customers.
The bank employs 28,000 people in its operations in Nigeria and has subsidiaries in sub-Saharan Africa and the United Kingdom, a branch in Dubai, UAE and representative offices in China, Lebanon and India. Access Bank’s parent company, Access Corporation, has been listed on the Nigerian Stock Exchange since 1998 and has over 900,000 shareholders. As at 31 March 2022, Access Bank had total assets of approximately US $28.8 billion.
- Google docs
- Clay Mockups
Some users don't have any form of personal financial plan in place and utilize bank applications primarily for financial transactions. Also, the inability to save instantly without using other platforms outside their bank app is a serious challenge for the users.
GOAL OF THE PROJECT
The goal of this project is to provide a saving feature for the bank app that will enable users to save money faster and allocate it in accordance with their needs. We set out to remedy this by implementing a savings tool, which would help users manage their personal finances seamlessly.
The following design methods were applied in this project;
- Empathy( User research)
User requests currently take precedence. We used user research as the method to foster empathy. We employed this strategy to carry out both qualitative and quantitative research. We came up with a questionnaire that had 12 questions overall. Users of banking applications from a variety of age groups took part in the research, and the majority of their complaints focused on the fact that the majority of banking apps don't have a saving feature.
In this stage, we filtered the data and set the context of the project then defined the problem and chose which problem to solve. Then we were able to focus on the issue, which was the "no savings" feature, thanks to user research.
NEW FEATURED ADDED
The "savings" feature is brand new. It offers our users the option of saving money to reach their financial objectives either through fixed savings which is locked for a set period of time and interest rate) or flexible savings which is available for withdrawal at any given time.
THE FEATURE REMOVED
LOW FIDELITY WIREFRAMES
COLORS AND TYPOGRAPHY
- Prototype Link (figma.com/proto/pBEeV5dpItlOzLYEkFDzRY/Acce..)